In the fast world of 2050, where space crunch and lack of time and privacy are prevalent, the important people need a mode of transport where they can relax and work and socialize in private. The very essence of this project is to provide a solution to those important people living in the technologically advanced megalopolises, people who socially and financially contribute to the development of the city.
The solution to this very need leads to the birth of a vehicle that redefines luxury on the belief that true luxury is deeply personal. This vehicle that promotes this new subtle luxury is a means of travel for those who want to be distinguished and have a positive social image, for people who would prefer a deviation from both the traditional and sporty way of luxury travel.
So welcome to the new generation of luxury travel. Welcome to AURA.
Always inventing new and better ways to travel, Lagonda is at the intersection of very best of luxury and cutting-edge technology.
A new definition of luxury travel by creating technologically radical, visually spectacular, hand-built ultra luxurious vehicles for the world’s most discerning customers.
A marriage between majestic elegance and ergonomic functionality.
Dynamic and clean shape obtained by the intersection of the central volume and fenders.
The main inspiration for the development of the interior design is the idea of a luxury living room with a "vis a vis" disposition made by two adjustuble seat in front of a cozy sofa.
The cabin has an unique ambience to encourage communication between occupants, which is facilitated by the presence of an infotaiment system in the center resembling the idea of bonfire.
The travel experience depends on the configuration of the internal elements such as table, seats and infotainment.
The doors are designed with focus on ergonomics and practicality. There is ample room for the passenger to stand in the doorway to abtain the most convenient and ergonomic way to enter and exit the car
